Compete Convert Combine Comment: Lifetime of Marketing Mastery

As someone who’s been interested in marketing for years, I was excited to dive into this book. “Compete Convert Combine Comment: Lifetime of Marketing Mastery” by Hermawan Kartajaya and Iwan Setiawan did not disappoint.

Target Audience

This book is perfect for anyone who is working in marketing, especially those who are hoping to transition into a more digital environment. It’s also great for business owners who are trying to understand how to market their own products and services more effectively.

Overview

The book is split into four key parts: compete, convert, combine, and comment. Each section builds on the last, providing readers with a comprehensive understanding of how to create a successful marketing campaign.

Part 1: Compete

In the first part of the book, the authors discuss how to compete effectively. This section covers topics like understanding your target audience, developing your USP, and conducting market research.

One concept that I found especially interesting was the idea of “blue oceans” and “red oceans.” Blue oceans are areas of the market that are untapped and offer significant potential for growth, while red oceans are overcrowded and highly competitive. The authors provide advice on how to identify and capitalize on blue ocean opportunities.

Part 2: Convert

Part two of the book is all about conversion. Here, the authors dive into how to turn your leads into customers. They discuss the importance of understanding your customer journey, creating a strong value proposition, and using persuasive language in your marketing materials.

The chapter on conversions as a process was particularly enlightening. It walks readers through the different stages of the conversion process, how to identify “sticking points,” and how to optimize conversions for each segment of your target audience.

Part 3: Combine

The third section of the book focuses on combining different marketing techniques for a more comprehensive approach. This section discusses the importance of using both traditional and digital marketing, as well as how to integrate social media, email marketing, and content marketing into your overall strategy.

The chapter on content marketing was especially useful. The authors provide actionable advice on how to create high-quality content, how to tailor it to your target audience, and how to distribute it effectively.

Part 4: Comment

The final section of the book is dedicated to commenting. This section discusses the importance of engaging with your customers and prospects, as well as how to use customer feedback to improve your marketing strategy.

I found the chapter on social media engagement to be particularly insightful. It provides tips and tricks for responding to comments and reviews, as well as how to use social media as a customer service tool.

Style and Structure

The writing style of “Compete Convert Combine Comment” is clear and concise, making it easy to follow along with the concepts being presented. The book is structured in a way that builds on each previous section, providing readers with a comprehensive understanding of marketing strategy.

Additionally, the use of subheadings and bulleted lists makes it easy to navigate the content and locate specific information.

Unique Features

This book stands out from other marketing guides I’ve read in that it emphasizes the importance of combining different marketing strategies for a more comprehensive approach. The authors provide actionable advice on how to integrate different techniques into your strategy, rather than just focusing on one particular approach.

Additionally, the concept of “Compete Convert Combine Comment” serves as a useful framework for developing and implementing an effective marketing campaign.

Meta Information

Compete Convert Combine Comment: Lifetime of Marketing Mastery, Hermawan Kartajaya and Iwan Setiawan. Publisher: PT Elex Media Komputindo.

Conclusion

If you’re interested in marketing or are looking for ways to improve your business’s marketing strategy, I highly recommend checking out “Compete Convert Combine Comment.” It’s an insightful, comprehensive guide to developing and implementing a successful marketing campaign.

From understanding your target audience to engaging with customers and prospects, this book provides actionable advice on every aspect of marketing.

By following the concepts presented in this book, you can take your marketing efforts to the next level and achieve long-term success.